Most people neglect using social networking sites as a tool for sales and marketing, but did you know that 97% of LinkedIn professionals use them for a very advantageous and profitable purpose? Social sites like Facebook, Twitter, Google+, LinkedIn, Pinterest and dozens of others have over 2 billion users registered to them and they frequent these sites around the same number of the world’s total population. The purpose of their visits may include socializing with friends, co-workers and other people in their network; games, fun group discussions, searching for special events to attend; business, trade or looking for job openings; and many more.
You can use these 5 techniques to find job leads, customers and potential business partnerships in social networking sites:
Perhaps the most prolific social media site in the world, Facebook currently has over 1 billion registered users with over 1.49 billion visits per month, and is the single greatest source of leads whether you need customers for your business, co-op B2B (business-to-business) partnership, or if you’re looking for job opportunities. Fo instance, Facebook affordable paid ads are great way to get leads for businesses that have a Facebook Business Page. Meanwhile, they can also take advantage of seeing other companies that work in the same industry as they are and communicate and collaborate to share a mutual benefit.
Other benefits of using Facebook includes low cost advertising options, connect with first degree, second and third degree friends and friends of friends to get job leads, reach a target audience (these are people who are actually looking for what you have to offer and not just random customers), build brand loyalty and many more!
Another social networking site that is on par with Facebook is LinkedIn. But don’t expect this website to be as blunt and vigorous as Facebook is, because it requires users to build their account with absolute professionalism and serious tone. You can compare the 2 as Facebook being a cool teenager and LinkedIn being it’s older brother who works for Citi Bank or some big shot corporate giant.
Here are some benefits of using LinkedIn:
• Make smart, right connections
• Meet the right people/companies for the right reasons
• Smart connections
• Have your own “name brand” through LinkedIn’s Brand Power
• Getting recommendations
• Link up with the right groups for more opportunities
• Picking up trends
• Receiving referrals
Twitter is unique among all other social networking sites, because it is the first micro-blogging social media platform and people get information here live, fast and concise. Everything you need from a 6’ O Clock news, except this is even better as the information you get are unedited and raw. But aside from wall feeds of news and updates from your friends and followers, you can also use Twitter to communicate an important message of yours or someone else’s cause, provide customer service, generate leads, show your brand’s personality, researching trends and seek customer feedback for business improvement. Social media has started a lasting trend that’s beneficial for both people who just want to socialize and those who want something more.
Pinterest is like a notification/memo board that you see in your school or office, except that it is exclusively for images (there are brief descriptions and links below the images that you can read though). This social media site is quite new to the social media sphere, but it grew to be the third strongest and most profitable sites in the world! A picture paints a thousand words indeed. Pinterest is best to use if you have an online business as the site was unintentionally designed for business use. To highlight some of Pinterest’s benefits, check out the list below:
• Pinterest converts more browsers into buyers.
• Pinterest drives traffic (and lots of it).
• Pins get you more inbound links.
• User engagement is ridiculously high.
• Pinterest integrates with your website, Facebook profile, and Twitter account.
• Discover what your audience loves.
Other Social Networking Sites to Use for your Advantage
You may also consider using these social networking sites for business and other purposes: Google+, Tumblr, Instagram, VK, Flickr, Vine, Meetup, Tagged, Ask.fm, Meetme, Classmates, Tinder and more! You will find them very convenient for your needs and it’ll help you find jobs, clients, customers and add more to your fan base faster than expensive traditional marketing methods.