When the internet began there were a lot of doubts, speculations and predictions about how it will affect our society in general, but 3 decades later it became the thing that not only made sustaining global communication possible but also is the thing that civilization can’t do without. How it integrated into the business industry, communication and banking system made it an extremely powerful tool that made instant millionaires and billionaires out of ordinary people. Today internet marketing is cheaper and more efficient than traditional marketing techniques and yet it creates 10 times more profits for companies that utilize it to empower their business.
Let’s find out what 3 decades of internet marketing has changed the world that we live in today.
Social Media-Empowered Internet Marketing
Popular sites like Facebook, Instagram, YouTube, twitter, etc. are some sites that helps us express how we feel, shout out some good news, show off one’s ability etc. But the other face of the coin, that is social media, is also an important tool for entrepreneurs. With the use of social media, your business and brand is easy to promote on the web and it is disseminated worldwide with a few clicks of a button! Viral content (i.e. texts, audio podcasts/music/audio books and other audio products, videos and other media types) spreads the information in seconds, that’s why it’s called “viral.” There are still new ways, methods and strategies of internet marketing that’s being developed even as we speak and they only make everything better and better.
Speaking of benefits, like we’ve discussed earlier internet marketing is good for entrepreneurs which means anyone who has a good business idea can start a company and get funding online. This is called “crowd funding,” and believe it or not there are mainstream businesses now that have started out as an online start-up company. Hungryroot, Periscope and Ride are just a few examples to mention. With the success of these online start-ups comes job openings for freelancers who only want to share their expertise with the company, but do not want to be legally bound to it. So it brings in a lot of good things for both employers and employees.
How SEO, SEM and SMM Factors into Internet Marketing
Well, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing are the babies of internet marketing. They’re sort of something like the branches of Science, if you will. The focus of SEO is to rank a website as high as possible on search engines, meanwhile the purpose of SEM is to market your business on search engine queries/results and finally, the strategy of SMM is to get as many subscribers (potential customers) from the social networking sphere to purchase your products. This is a triple treat that no business should ever ignore.
What’s the End Game for Entrepreneurs and Freelancers when it comes to Internet Marketing?
The end game is simple and it is to make the internet a two-way street and a hub for entrepreneurs who wants to create businesses in the best and most efficient way ever; while it will also make it easier for freelancers to find jobs and contribute to the success of these businesses. You may want to read about the TPP (Trans-Pacific Partnership Trade Agreement) which will undermine constitutional laws of many nations involved in this deal and will make 60% – 80% of the content online illegal to use. It will clamp down on internet freedom which is what activists are fighting against as it may make freelancers and some start-ups as criminals.
But I do hope that the TPP will be scrapped or amended that will make the end game for internet marketing possible in the near future.