Well, it’s been a while since we talked about SEO and I have a promise to keep when I first wrote about this subject that I would give you all the necessary information in order to understand what it is and how it’s done. This is now the third blog post in my complete basic SEO series and I sincerely hope that you’ve read the previous 2 articles, “SEO Explained” and “Breaking It Down In Small Bits And Pieces: Exploring SEO Further,” because it’s necessary that you understand SEO as whole. We left off with keyword research, so now we will pick up and continue with 4 more sub topics.
Make Your URL Structure SEO Friendly
The URL or Universal Resource Locator is the first thing that search engines look at in a website or blog. Creating lengthy and complex URL will actually cause your site to be looked down on and/or not be given priority; therefore it would be logical to simplify your website’s URL address. It’s also the right thing to do, because it will help people find your website easier. For instance, people will easily remember www.facebook.com than http://www.facebook.com.ph/library_html.20567983-ertysl-467ght, the same applies to your blog or website.
Basically, what I’m trying to say is keep the URL of your website simple and easy to memorize. So, if your website is about cars and you selected your primary keyword as “used cars,” then you can name your site “Boby’s Used Cars” or http://www.bobysusedcars.com that way your keyword is included in the URL, page title and other web content in your website. Search engines will look at your website favorably, because you followed their SEO guidelines (most of which are common across search engines).
Apply SEO for Page Titles
Using tags (i.e. <Title>) is another useful advantage in web development. As you may already know Google and other search engines use web crawlers (a web bot program or software that automatically checks websites and blogs for keywords, tags and other SEO work done) in order to establish its rankings. These crawlers will almost always go for the tags first before anything else and depending how you use them, they could propel your site to the top pages of Google, Bing and other search engines.
Here is an example of how tags are used in a website:
<TITLE>Gerald Mcdermott Positive Living – Personal Finance Archives</TITLE>
<<<<Main Content of Your Page>>>>
The image below is what will show on Google once a user will do a search about personal finance and other related information.
Use Meta Descriptions
Meta descriptions is also a big help in implementing SEO techniques to your website and that’s because it gives a brief introduction on what your site is about when search results appear on search engines about you. Meta descriptions are restricted to 160 characters long and it should at least include the primary keyword used for that particular blog post or web page.
Here’s what a meta description should look like:
Note: keyword is “personal finance”
<TITLE>Gerald Mcdermott Positive Living – My Personal Finance Planning Guide</TITLE>
<META name=”description”= content=” Personal finance usually includes checks and saving accounts, consumer loans, credit cards, health insurance, life insurance, disability insurance, investment (mutual funds, bonds, and stock market), retirement plans, social security benefits and income tax management.”>
<<<<Main Content of Your Page>>>>
And below is an image of what it should look like in Google’s search page returns when a web user does a keyword-specific search like “my personal finance planning guide.”
Our Next Topic
That should be all for now as there are dozens more of sub topics to discuss regarding SEO and the subject as a whole concept needs to be understood in small step by step method. My next blog post will include topics like
• SEO for Site Navigation
• SEO for Content
• SEO for Images
This should take us further down the rabbit hole ala Alice in Wonderland style, because realistically SEO is as complicated as any web program or desktop software is, except that it is mainly used for internet marketing which is the only one of its kind since the history of marketing began.
Do check back here for my next SEO topic and perhaps you can collect all related blog posts to have a better understanding of what SEO is. Until then, thanks for visiting my website! Don’t forget to like, share and subscribe!