This is now the fourth blog post on SEO and, in case you haven’t been following this blog series, then I suggest you go to my Home Page, then hover the cursor over at the Internet Marketing tab and then click on SEO to view previous related topics. This time we will be discussing SEO for site navigation, SEO for content and SEO for images. Hopefully on my tenth or fifteenth blog post we will have covered the whole topic of the basics of SEO and perhaps later on, I’ll include blog posts about SEO tips and tricks.
SEO for Site Navigation
Site navigation means how a user can find relevant information on your website with little to no trouble at all, even if it is the user’s first time on the internet. You being the SEO specialist or better known as “Webmaster” are responsible for adding, removing and modifying the pages of the website that you’re working on. The best way to go about it is to categorize your website by content, images, videos, location and other relevant things, so that users can find it quickly when they search for word terms that refers to your business.
SEO for Content
When optimizing content all you have to do is use keywords in order to appeal to search engines’ SEO algorithms. Think of search engines as gigantic global information resource or library and in order to avoid confusion in searching for specific information, the developers of these search engines need to organize everything down to microscopic levels. When you have enough content in your website, you then submit it to search engines for indexing. Indexing is derived from the root word “index” which means “a detailed list, usually arranged alphabetically, of the specific information in a publication” from the context of publishing. In the same way, search engines algorithm lets your site undergo a similar process before making it available for search.
SEO for Images
It may also be a good practice to include keywords in every “alt text” section in the images on your website. This is because people also search for photos in search engines for whatever purpose they may have for it, and if they search for a particular keyword(s) and they match with the keyword(s) you use, then your site’s images will appear in the results in first page. You can also optimize your site’s images so that they will look more impressive and attractive to your readers. Here are a few steps to do this:
1. Add a caption
2. Alt attribute
3. Set appropriate image size
4. Placement of the image on the web page
5. Organizing your image folders
6. Use general supported image types like PNG, JPEG, GIF and BMP
7. Use image sitemaps
All of the above discussed are called on-page optimization which means that you first optimize the pages of your site before you optimize it for other websites and create what is called, “backlinks.”
We will discuss more of this in depth in future topics and rest assured I will give detailed tips for you to follow and succeed in your own SEO campaign in the future.