One of the most effective internet marketing strategy is to put the market on the consumer’s own hands – literally. Telling them to buy the product in an unnoticed manner – mobile apps.
There’s an app for everything nowadays. Why not use this as an advantage to your market? Most of your consumers already had their smartphones in fact, according to studies, mobile phones are the first and last thing to look at for most of us. If your app is good, then you will gain audiences. Most smartphone users opens an average of 5 to 10 smartphone applications in a day. Imagine, if your app is one of these 5 to 10 applications, you have a huge number of audience that could possibly be your market.
The bad news (or maybe, not so bad news) is, bringing your app to the top is not an easy task. There’s a lot of intelligent people behind mobile applications, but here is how you may do the business different to them: you do mobile apps as a marketing tool not a marketing product.
It is necessary to have one focus in all the things that you are doing. In this case, it is to have a clear marketing goal – to promote your product. The app, since the very concept of it, should be about promoting your product and creating your costumers. You must have a target audience for your app, because of personal diversity it is hard to strike a lot of audience with a single stone. You should focus on a particular group of users. You may consider age brackets or professions.
Find what is the point of interest of this particular audience is and focus on that. You may help housewives cook great dishes for the family or budget their resources, you may help engineers and architects design their projects, you may help managers manage their business, you may help students organize their home works. There’s a lot of thing to focus on. Remember that a step without a clear goal is a money wasted.
Destroy the barrier that limits your imagination. Do some crazy twist on your app that was never done before. Just be sure that you consult the right people before making your ideas done and those people will be the every day, average people who will use it. This is the common problem for almost all app developers: they have a lot of ideas but less imagination or creativity. Being imaginative and creative doesn’t mean making your app fancy and colorful but making it a great and fun experience for the users instead.
Just be unique and give your audience something new. They say that it is almost impossible to think of something that is not yet thought out by anyone. Well, they have said it along time ago and if that statement is true, then we would probably not be living like this today. One thing is sure, if impossibilities will be turned to possibilities, it can only be done by wild imaginations and cutting-edge creativity.
Let Users Pay Nothing
Don’t make the situation difficult for both you and your audience (the consumer and the marketer). People love free stuff and if you will sell your mobile app even for a single penny, you just lost most of your audiences. First of all, not all of mobile app consumers have a bank account or credit cards to pay you. Another thing is, your product is not your app. You just use the app as an effective marketing tool.
If you’ve created a good and helpful or interesting app and sell it, your app is in danger of piracy. Remember that there are a lot of computer genius and if it is good (your app) they will surely find a way to get it for free. Piracy will remove your control to your app. When this happens, you’ve already lost your goal.
Just let your users pay nothing and once you gain a significant subscribers plus the demand for your app is great, then you may start selling it for a retail price.
Do not Advertise Directly
If you create an app to have a place where to put your ads, maybe just consider using the internet because mobile applications requires some costs. Another thing, just like on the internet, ads usually ruin the experience of the user.
You may just inform the users that the app was from a particular company or from the maker of this particular product to give them a little sense of gratitude for letting them use the app for free and in return, they will consider purchasing your product or even be a repeat customer sooner or later.
For example if your product is dish seasoning, you may create a recipe book app including all information about your product in all of the recipes in the app. In this manner, you are indirectly advertising your business.