Social-medias are additional worlds we live inside this Earth. And these worlds are almost 10 times faster than the real world. The exchange of information is very huge and fast. You can reach everyone in a single click. These facts made Facebook (as the leading social media site) a very efficient platform for marketing ads.
But it doesn’t mean that reaching people on FB is the only thing you need to do. As mentioned earlier, these worlds are fast moving that not every single person will stay to your video ad and wait to see what will happen until the end of the video. Most of the FB netizens will spend a second or less for non-compelling thing on their news feed. In FB everyone is the ruler of their own FB world. And you need to be worthy enough of every single time you ask from these very busy citizen of FB.
Short and Sweet
First of all, don’t demand for a very long period of time. Even though your video ad is engaging, too much video length will always be a disadvantage. A minute long ad is already a bad idea. Not all of your audiences have fast internet connection like 2 to 3 mbps. And if you insist doing it too long, you are trimming your audiences to those who has faster connections. Remember that you need to reach the largest number of people you can because not all of them will be your costumer. At least 40% will be engaged on your business and you can’t afford to have a 40% of a very small number.
But these doesn’t give you the license to trim the information the audiences will get from your ad. Make it short but still, informative.
Yes, it should be informative. In ads, you have to make the consumers think that ads are in favor of them. You can do this by putting bit of tasty and useful information on your ad. Short yet informative – your ads must look like that.
The trending informations are life hacks. Showing people how to do something they usually do in a different manner and in an easier way. Like for example, polishing shoes or creating a new product from old clothes or cooking (food never fails to get people’s interests). It should be a process where there will be a ‘before-after’ comparisons. And still, you should do this quickly.
You may record the process and then edit its speed to create a time laps video. You can do this more effective than in cooking shows (wherein they already have the finish product under the table) because time laps will show that the process is happening.
GIF than Videos
A single picture paints a thousands of words. That’s why it is wise to use GIF instead of videos. (GIFs are those series of pictures seems to be moving because of the quick transitions) When you use GIFs instead of videos, you are forced to tell the story in few seconds because GIFs are usually less than a second long. Another thing, GIF files are smaller than videos – it’s easier to share and to play.
You have to make your ads more visual than audial. This is because eyes are always the first one to eat. You may put some words to help telling the story. You don’t have to write a caption one by one on each thing that happens. You just tell the story in few words.
Doing this will also widen your range on people. First, you can reach those who has hearing impairments. And also, these type of ads was also known as “worksafe” videos. You are reaching people who is on their workplace wherein turning audio will be annoying. Another thing, in Facebook, video ads are automatically playing but were muted. If you are planning to strike your audience through audio, you have already lost almost half of your viewers. You can still put audios because it ads colors but you may consider adding background music only. Audios can make your ads prettier but remember that it should be visually pretty first.
Always choose an efficient way of presenting your ad.