Electronic commerce or ecommerce is so popular today that it seems traditional brick & mortar stores are non-existent. Many people are so hooked up with online shopping or any other kind of electronic retail shops/stores that they can get their hands on through a push of a button or some weird gestures on their tablet screens, that it has become an enduring trend since the turn of the millennium. This gradually changes the whole concept of personal one on one dialogue in the buying and selling methodology (i.e. stores and store clerks) as the written product descriptions now does the marketing for the product and there’s only you (the customer), the goods (products for sale) and the cashier (which is also an automated machine) that’s left in the loop – no more middle men.
Online shopping has made buying products more efficient and quick, gave consumers a broader option on brands to choose and reduced costs as well as improved product quality as a result of strong competition among manufacturers.