Okay, as promised I will take you deeper in SEO than any blogger has ever tried and it will be an exciting learning experience too! In my last article, “SEO Explained,” I merely gave you an overview about what SEO is, today; however, I will start breaking it down to bite sizes in order for you to digest it properly and apply it to your own blog or website. Of course, then end game or ultimate goal of all of this is to make your website visible across the web, gain popularity and eventually make profits. But it really depends on what you want for your website/blog as some of you out there are non-profit organizations that simply just want to help others.
Still SEO would be good if you’re accepting donations of any kind.
Planning and Strategy
Before you apply any of the SEO process on your website, you must first plan for everything, because not having a plan is a very bad idea. A plan or a strategy is like a blueprint that architects and engineers use when constructing buildings and it details their approach meticulously to get everything perfect. The same can be said about developing a website and applying best SEO practices to it. Here are some of the things that you need to include in your planning stage:
1. The niche market that you’ll enter.
2. Determine its profitability and your chances against your competitors.
3. Budget and costs.
4. Website name, domain name and web hosting service.
5. Determine if you can do it solo or you’ll need to hire helping hands.
6. Lean SEO and internet marketing techniques.
7. Determine ROI (return-on-investment) versus time + costs applied. Is it worth it?
8. How will you outmaneuver the competition?
9. Plan for the first 3 years in business.
10. Other contingency plans.
The first step in achieving a successful SEO strategy is doing keyword research. Keywords are important for website rankings, because these are the search terms used by web users to find what they’re looking for. For example, if I was going to go at Google and I’m looking for “used cars” to purchase, then the keywords or search terms in this case would be “used cars.” Google will then search its database and look for the most relevant websites that utilizes the keywords “used cars” in their website’s content and show me thousands of pages that matches my search. The website that has sufficient keywords as per SEO guidelines from different search engines (i.e. Google, Bing, Baidu and Yandex) will have the privilege to be on the number one spot in Google rankings.
Here are the 10 best free keyword research tools to start with:
1. Google Keyword Tool
2. Keyword Eye
4. Keyword Suggestion Tool
8. SEO Book
9. Keyword Discovery
Keyword Research Tips
There are 2 kinds of keywords one is, a) high competition keywords and b) low competition keywords. You will want to choose the low competition keywords, because there are only few to none that uses them and it will give you a fighting chance to get ranked faster if you’ll use them. The high competition keywords are the ones used by already ranked sites and are not good for your website if you’ve just started out. You need to pick between 10 – 80 keywords for your website in order to effectively implement an SEO strategy, but you can also have only 25 keywords and your site will still get ranked.
Search engines recognize 2 types of keywords also and they are known as “normal keywords” and “longtail keywords.” A normal keyword could reach up to 3 words (i.e. free discount coupons) while a longtail keyword are at least 3 words (e.g. what is financial freedom, for sale used cars and auto parts, or cheap chicken casserole at mary’s resto bar and grill). Currently Google favors longtail keywords, because they read more naturally when placed in articles and other content, but be careful in using keywords also as it may lead to your website being penalized.
Keyword Placement and Saturation
Google and other search engines allow for a minimum of 1% keyword saturation and up to a maximum of 5% keyword saturation. What this means is that if you were to use the 5% keyword saturation, then you’ll need to repeat a specific keyword all over the article paragraph 5 times and you do this for all other paragraphs; therefore each paragraph of your articles should have 5 keywords spaced evenly and the article should be coherent to read as well. However, it is highly recommended that you only use 2% as more keywords will mean more difficulty in writing your article succinctly.
You’ll also need to include the keyword on the article title and subheadings as search engines look into these things as well for site rankings. The primary keyword is also known as “anchortext” and they need to be embedded with external or internal links sometimes. We’ll talk about it more in our next SEO topic. I hope you learned something new about SEO and website rankings here today!