Are you interested in finding ways to make money from your website? On this page I have create 5 of the ways which I have personally tried to make money online. Most of them are pretty common, but if you are new or struggling to making money on the internet, this list might come in very handy for you.
Website Monetization Tactic 1 – Affiliate Marketing
When you think of affiliate marketing you probably start thinking of Commission Junction, Click Bank, ShareASale, Flex Offers and all the others out there. Each of these companies exists to offer a way for advertisers to sell products and website owners to earn a commission selling said products – they’re a middleman. I’ve had some really good success using affiliate programs, and some pretty terrible failures.
The most profitable affiliate program I have even been a part of is the Amazon Associates affiliate program. I think the reason for my success with this program has been because Amazon offers one of the biggest ranges of products available on the net, and their program is just so easy to get started with.
Even if you just start out selling relevant books from Amazon on your website, you’d be surprised how many other things you end up selling as well – oh that’s right, I didn’t tell you… It’s not just the product you are advertising that you earn a commission on, but ANYTHING the referred person buys that you earn money on, and trust me, people go to Amazon to buy all kinds of crazy shit.
Overall I really like affiliate programs as a way to make more money on your blog, but it will take time and you really need to work on converting visitors into shoppers who will by the product you’re trying to sell, and that’s a lot easier said than done.
Website Monetization Tactic 2 – Selling Advertisements (Adsense)
I’m sure you have heard of adsense before, and if you haven’t – it’s those annoying ads on pretty much every website you go to. You will find them cluttering up text, sidebars or banner space at the top of a website.
I really don’t like selling advertisements as a way to generate money. I know Pat Flynn makes decent money each month, but it’s just not as profitable as it used to be.
My main complaint about using ads as a way to make money is the following:
- Adsense is the biggest and best paying ad provider in the market place
- Payouts are pretty terrible unless you are in a competitive niche – in which case there are better ways to monetize that traffic
- Google (they own adsense) loves to ban website owners without giving them any information why, or ability to re-enter the program
- If you get banned, the alternatives are rubbish
The major benefit to ads is that it is super easy to add to any website, and it’s a fairly easy way for most people to pay for their domain name and hosting costs. Seriously though – did you get into this just to pay for your upfront costs? I didn’t think so.
Difficulty: Almost Too Easy
Website Monetization Tactic 3 – Selling Text Links
This is probably the second easiest method to making money on your website, and it can be highly profitable, but it is also very much against the Google webmaster guidelines. So if that’s something that bothers you, don’t sell text links. If you don’t give to flying fucks about Google please keep reading.
What is selling text links? Because links have so much weighting on how well a website performs in Google’s index, many advertisers will purchase links on websites to help boost their clients websites. All you have to do is insert a link within some existing content, a new post, or content the advertiser will provide to you. It couldn’t be any simpler.
When selling links, it’s important to know how websites are valued by advertisers (Many advertisers use PageRank, which is a Google rank, although it has been discontinued). How good your site metrics are will determine how much money an advertiser is willing to pay for a link on a website. In my experience I have found the following:
- PageRank 0 – $20 to $50
- PageRank 1 – $50 to $100
- PageRank 2 – $100 to $150
- PageRank 3 – $150 – $250
- PageRank 4 – $250 – $400
- PageRank 5 – $400 – $750
PageRank does go up to 10, but you aren’t going to get many sites above a PR5. With PageRank being discontinued, many people are turning to Domain Authority as the new metric. If I have a PageRank 0 website that I want to sell links on, I normally assign $5 to $6 per point of Domain Authority and that will be the price for a link. For example:
- Domain Authority 5 = $25 – $30
- Domain Authority 20 = $100 – $120
- Domain Authority 30 = $150 – $180
- Domain Authority 50 = $250 – $300
For me personally, I have made more money selling text links on websites than I have any other type of monetization method. Some sites I have will bring in up to $2,500 a month, others might only be $100 to $200. What’s good is that by having so many different website where I can sell links, I end up having a large number of advertisers contacting me via each site, and from there I can sell links on my other sites.
I know some people who make $10,000+ a month just using this method alone. Now I don’t recommend shouting out from the roof tops that you are selling links, but it’s something that happens so rampantly, that you can safely assume that most blog owners are doing it.
If Google catches you, there’s a good chance your website will be toast and that any ranking you have will be gone. So either don’t sell text links (like this site doesn’t), or have enough sites in your arsenal that if one or two get hit, it won’t really worry you a great deal.
So where do you find these advertisers to put links on your site?
Most of the time they will find you and contact you asking for guest post, or they will offer you some unique content. Don’t be fooled, most of these requests are an attempt to get a free link out of you. 9 times out of 10 the same people, when pressed, will offer to pay money for a link and then it is up to you to negotiate the right price.
Having built up so many relationships over the years, one of the biggest ways I find out about new advertisers is through other website owners. They will either negotiate on my behalf and then take a commission, or I trade advertisers each month with quite a few website owners. This can result in sometimes up to 50 new advertisers each month that I otherwise wouldn’t have had any contact with.
If you are interested in getting access to more advertisers to place text links on your website, read this page and sign up for my advertiser swap program.
Difficulty: Easy (Can be difficult finding advertisers on your own)
Website Monetization Tactic 4 – Pay Walls / Selling Digital Downloads
Adding a pay wall or selling digital products is really easy, but it’s also difficult to persuade someone to buy your product – at least it has been in my experience. I’ve tried a couple of times now to sell eBooks through my website and at best i’ve been able to make about $10 – $20 a month. The major problem sticking point with digital downloads is that most people don’t want to pay very much for something they don’t physically get to hold.
The main thing I have tried to sell digitally was a pdf of a book I released on Amazon. The Amazon sales went OK, however it was still only tiny amounts of money when compared to selling affiliate products or even physical products. I tried playing with pricing and positioning of my sales pitch multiple times, but if i’m going to be honest – it was a bit of a failure.
Now I know that some people make a lot of money from digital downloads, it’s just not me and obviously i’m not the right person to teach you about it. The only thing I have learned is that it takes a lot of work and you need a lot of volume to turn a decent amount of profit. The most sales I had was when my download product was priced at under $1.
Website Monetization Tactic 5 – Selling Physical Products
Have you ever though about selling physical products from your website and turning it into a web store? There are plenty of people who sell their own products online from their websites, and if you are using WordPress, there are some really good free plugins to help get you going.
Selling your own physical products, in my opinion, is a lot more work than almost any of the other monetization techniques I have spoken about, however, it can also be one of the most lucrative. If you compare it to affiliate marketing, you might end up selling the same product, but the affiliate will only receive a small percentage of the total sale, whereas the person selling the actual product will likely profit significantly more.
The down side to selling physical products is that you have to worry about sourcing , stocking, shipping, returns and a whole host of other things involved in running an online business that sells physical products. It is a hell of a lot of work, and there are no guarantees that you will sell anything.
Recommended: If you have the right product – yes, otherwise, no.
Remember, if you are interested in working with me to find more advertisers for your website, please head over here.