By now you’ve probably come across plenty of bloggers and their monthly income reports that show all the online income they are making. I remember stumbling across my first online income report before I started blogging, which I instantly dismissed as a scam – “no one makes money online” was what I used to think to myself – how wrong I was…
Growing Your Online Income
Before I get into the nuts and bolts, I just want to say that I’m not into these airy fairy bullshit tips that are almost impossible to action. Instead I’m going to lay it all out there to enable you the best chance of success. At the end of this page I’ve provided you with an opportunity to work with me to make things even easier for you to increase your online income.
1 – Understand How You Are Monetizing Your Website
Most people who create a blog don’t have the first idea about how to monetize their site, often it’s not even something they’ve considered. Instead of making money, they just want to share pictures of their cat, kids or travels.
Let’s get something straight – This information isn’t for those people!
If you are hear I’m 99% sure you have read all about Pat Flynn (and all the others) and how much money he is earning each month. It’s a great story, and Pat seems like a really nice / genuine bloke, but when it comes down to it, only a handful of people are ever going to make money online telling other people how to make money online.
It’s a massively saturated market, and it’s just doesn’t make sense to go up against those guys unless you are the absolute best of the best, or you have something entirely new and ground breaking to bring to the table. Consider you are reading this page, i’ll assume you are like me, and are happy to find other avenues to goal.
So back to the point – Monetizing your website. I have personally tried the following 5 monetization tactics with varying levels of success, which you can read more about here.
- Affiliate Marketing
- Selling Advertising Space
- Selling Text Links (Do you want to connect with more Advertisers? Try this)
- Pay Walls and Digital Downloads
- Selling Physical Products
2 – Start Treating Your Website As An Asset / Business
Many people start their blog with the idea that they just want to share their thoughts or opinions with the world. The average website owner will often give the site away after only a few months because of a lack of interest, a lack of readership, or because it is too big of a time commitment. If I had to hazard a guess, I would suspect that over 50% of new websites fail within the first 6 months, and about 75% of website will be dead before the 1 year mark.
Unfortunately building a website to the point where you have regular a readership and a thriving community takes time and perseverance. The build it and they shall come mentality just doesn’t work when there are a hundred thousand other sites out there talking about the same thing that you are talking about.
That’s why I believe it is important to kick off your website with a plan. If you want to make money from your site, you need to work on it and operate it in a way that will generate revenue. That means thinking about your site like a business, not a hobby.
Keep track of your progress and set good meaningful goals that you can achieve. There is nothing more motivating than experiencing success.
3 – Understand your sites worth
Once your site starts to get noticed, you will be propositioned regarding advertising on your site. This can be a great way to supplement your income, but it is important to know just how much your website is worth, so that you don’t end up selling yourself short.
I have put together a small list in this post that details the general rules I use when setting prices for advertisements on my sites. Some advertisers think it’s too high, but so long as I have others willing to pay my rates, I don’t really care.
4 – Work With Other Website Owners In Your Niche
If you want to get ahead, you need to get to know other bloggers in your niche. That means engaging with other website owners / influencers in your specific niche. See what you can offer them in exchange for promoting your site to their existing readership. There is nothing more powerful than putting your content (and your websites link) in front of a highly targeted crowd.
The other benefit of getting your content and your website on relevant websites, is that Google loves relevancy. If you have a site about fishing, and you get links back from other fishing websites – then you have just struck gold. If your fishing site is only getting links from sites about cars or money, it’s still good to get the link, but it’s nowhere near as powerful.
5 – Make your site look the part
The last thing I recommend is that you need to get serious about your website. Spend some money on proper hosting and a real domain name. I almost always instantly disregard a website if I see .wordpress.com or .blogspot.com at the end of the URL. I immediately know that the person isn’t serious about blogging and I take what they have to say with a grain of salt.
Key points to remember:
- Get real hosting.
- Buy your own domain name.
- Invest in a logo (oDesk and Fiverr can yield good results for only a small amount of money).
- Create compelling calls to action (what made you click on this page and read all the way to the bottom ?).
- Use high quality, relevant images.
- Write content that is worthwhile reading. That doesn’t mean you have to post everyday, or even every week.